OTC market

OTC market

Warmhearted markets at their best! The landmark of Sapporo city is the OTC market!

Every morning, fresh vegetables, fruits, and fish are sold at the Sapporo City Wholesale Market. Right next to it, you’ll find an over-the-counter market opened to everyone. There are about 60 different shops including vegetable stores, grocers, canteens, and sushi restaurants that use foods from the market. You can also conveniently buy Hokkaido’s famous sweets and liquor as souvenirs.

shushi-dokoro Kita-no-shun

I had a pleasant breakfast here!

There are about 10 shops in Sapporo city where you can eat Kaisendon, or sashimi rice bowl, so I asked a marketer what he recommends. It’s called “Sushi-dokoro Kita-no-shun”(すし処 北の旬). It’s hard to find this shop unless you walk into the narrow pathways that the local people seem to only know. You can order your own cuts of fish or by the master’s choice. This time I came here for Kaisendon and ordered it as, “Kita-no-Kaisendon,” the shellfish selection.

kaisendon, a sashimi rice bowl

Look at that! There are salmon eggs (ikura), sea urchin (uni), deep-water shrimp (ama-ebi), Maguro, salmon, shellfish, all served fresh!
According to the master, he wants his customers to enjoy the taste of the sashimi itself and recommends eating it by dipping each piece in soy sauce.

Let’s eat!
I was first so amazed at the sweetness and savory taste (umami) of the ikura. It has fat and bubbly texture to each egg. I also liked the Hokkaido specialty “Hokkigai” (北寄貝), or saltwater clams, that were so chewy and juicy. All the seafood is so fresh, that you won’t experience that ‘fishy’ smell usually associated with it. There are also mini-kaisendon that are suitable for beginners, so try it even if you are eating raw fish for the first time!
If you’re still hungry, why not order your favorite piece of sashimi by the slice, or try something new!


All you can eat “Sanpei-jiru”soup for free!

Hokkaido’s local dish “Sanpei-jiru” soup is all you can eat.
Sanpeijiru is made of Konbu soup stock boiled with salmon and other root vegetables like daikon, potatoes, and carrots. The Sanpeijiru I had was made from daikon and salmon that had a pleasant, salty umami. Be careful not to eat too much! I had a really good breakfast!


21 Kita 11 Jonishi, Chuo Ward, Sapporo, Hokkaido Prefecture

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I’m a food writer who loves meat, fish and natto, but rice is my most favorite food ever! I like to travel, going to the ocean, and snowboarding. I will introduce food in Japan from the areas I have visited.


Address 21 Kita 11 Jonishi, Chuo Ward, Sapporo, Hokkaido Prefecture
Hours 8:00~15:00/ Closed on Wednesday
Access 527m away from Nijyuyonken station
Phone 011-640-3690