• About the Shinkoiwa Lumiere Shopping Arcade
• Let’s get beautiful Japanese crafts at Hanamo!
• Visit “Sunny pani midget” to look for a cute present.
• Take a break and have delicious Ōbanyaki at “Ōbanyaki Shinkoiwa branch”.

About the Shinkoiwa Lumiere Shopping Arcade

It’s popular among many people regardless of age or gender, and many different shops, old and new, are gathered here.
Unlike a big shopping mall, you can find the hospitality of independent shops that are closely related to everyday life of the people in this region,
You can also enjoy shopping even if it rains, because it’s inside an arcade.

Various events are held throughout each year and many people visit them. The events revitalize this shopping arcade! The Shogun, Yoshimune and Komatsuna (Japanese mustard spinach), are popular official mascots for this shopping arcade and liven up the events.
You can find a komatsuna doll at some shops.

Seasonal events are always held, such as the Shinkoiwa sakura festival in April and a Kids summer festival in July, please join in!

Let’s get beautiful Japanese crafts at Hanamo!

The Japanese crafts shop Hanamo, carries Japanese interior decorations, kimonos, and bags of items that the shop owner chooses.

There are many Japanese crafts with “a sense of beauty” that the Japanese have cherished, such as stylish and modern accessories, and colorful daily necessities. They are all delicate and beautiful! These practical, beautiful crafts are popular with overseas visitors. These products would be good souvenirs for your friends.
Why don’t you choose unique items for everyday use with a Japanese ‘touch’ to them?

Visit “Sunny pani midget” to look for a cute present.

The décor in this shop represents a morning market in Europe with cute products, fashion accessories, and clothing.

Most things here are one of kind and they sell quickly. Don’t miss a chance for your favorite product when you find it!
There are sales held on regular basis, so get good deals as well!

Everything makes for great gifts for your special someone!

• Address：3-14-4 Matsushima Edogawa Ward, Tokyo
• Opening hours：10:00am-8:00pm
• Closing dates：January 1st
• Telephone：03-5879-3071
• Website：Sunny pani midget

Take a break and have delicious Ōbanyaki at “Ōbanyaki Shinkoiwa branch”.

Ōbanyaki is a round-shape Japanese pastry containing sweet red bean paste. “Ōbanyaki Shinkoiwa branch” sells Ōbanyaki with many kinds of sweet fillings.
The standard filling is ‘tsubu-an’ (red bean paste containing pieces of bean).
Others include green soybean paste, pumpkin paste, and cream cheese paste.
I chose Ōbanyaki with pumpkin paste this time. It was so delicious because of the fluffy pancake-like dough and the sweetness of the pumpkin paste.

There is also an area to eat here, so you can enjoy a freshly baked Ōbanyaki right away!
This shop provides not only Ōbanyaki, but also other breads. I recommend it for an afternoon snack.

• Address：1-54-3 Shinkoiwa Katsushika Ward, Tokyo
• Opening hours：10:00am-9:00pm
• Closing dates：From January 1st to January 3rd
• Telephone：03-6231-4040

I enjoyed Shinkoiwa Lumiere Shopping Arcade so much that I lost track of time! I feel that I can’t get enough of this shopping arcade, no matter how many times I visit.

Enjoy yourself at this shopping arcade in a lively atmosphere of the downtown.